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Led the transformation of a vertical SaaS platform serving AEC professionals into an AI-powered 3D asset management platform. By focusing on rebranding, user activation, and AI feature adoptions, the GTM strategy contributed to a 5-time surge in Active Users and 15% revenue growth in 6 months.
Owned AIGC feature development integrating multimodal AI models (LoRA, IP-Adapter) into user workflows to improve adoption and efficiency. After launch, I conducted 30+ customer interviews to identify high-value use cases, which contributed to a 350% increase in WAU.
Developed and executed growth campaigns across paid Ads Campaign, SEO, content marketing, and KOL channels to drive user acquisition and engagement, increasing overall exposure by 300%, and improving CTR by 2.6 percentage points through continuous performance optimization.

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